The AI receptionist that answers every call.

TradeScale Plus builds AI voice receptionists for UK businesses: an AI that answers your phone with a natural voice, 24 hours a day, 7 days a week. It is not a menu system and it is not a voicemail. It holds a real conversation, answers real questions about what you sell, and turns the call into a booked appointment with a name and number attached.

Every unanswered call is a customer who rings the next business on the list. If you are a dealer mid-handover, a plumber under a sink, a clinic at lunch or a venue on a Saturday night, the calls you miss are usually the ones worth the most. The AI receptionist exists so that never happens again: no missed call ever goes unanswered, and an enquiry at 8pm on a Sunday becomes a booked appointment before Monday morning.

Most phone bots read from a script. Ours reads from your business. Before it takes a single call, we point the AI at your website and it builds a structured knowledge base of what you actually offer, and that knowledge is refreshed as your website changes.

• For a car dealer, that means every car on the forecourt, individually: year, make, model, mileage and price. A caller can ask about a specific Qashqai and the AI knows whether it is in stock and what it costs.
• For a clinic or salon, it is every treatment on the menu.
• For a tradesperson, it is the services offered and the areas covered.
• For an estate agent, it is the listings on the books.

Mid-call, the AI can also look things up live: it searches your current stock by make, model, price or fuel type and offers the closest matches, rather than guessing from stale information.

• Answers instantly, every time. Day, night, weekends and bank holidays. Callers get a helpful voice, not a voicemail.
• Answers real questions. Availability, prices, specifics of a car, treatment or service, drawn from your actual knowledge base and live stock lookups.
• Captures the caller's details. Name, phone number and email, with email addresses read back letter by letter so nothing is mistyped.
• Books the work. Viewings, test drives and appointments go straight into your calendar, and the customer is moved along your sales pipeline at the same time.
• Reschedules and cancels safely. It can move a booking to a new time. Before cancelling anything, it checks the caller's number against the number the booking was made with; if they do not match, it escalates to you instead.
• Escalates when it should. Anything it cannot or should not handle is flagged for your attention in your dashboard, with the caller's details captured so you can ring back informed.
• Stays in character. The assistant is built with anti-jailbreak defences and persona-stability rules, so it stays professional and on-brand even when callers try to derail it.

When the call ends, the work is already done. The full transcript, a plain-English summary and the call recording land in your inbox, threaded against the right customer. If the caller was new, the system finds or creates their customer record from the phone number automatically. Every action the AI took on the call is logged, so you can always see exactly what it did and why.

Because the receptionist is part of the wider TradeScale Plus platform, the call does not sit in a silo: the same customer record carries their texts, WhatsApps and web chats too, and the automation engine picks up the follow-up from there.