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Custom CRM · Runs itself
A CRM that updates itself.
Most CRMs are a filing cabinet you have to keep tidy. Ours is different: the AI moves customers along the pipeline, logs every call and message, and keeps the record up to date on its own. Built around your business, not a template.
What it is
Your pipeline, maintained for you.
Every customer sits on a clear, multi-stage journey from first enquiry to won. As calls and messages come in, the AI advances people along it, books the work into the calendar and keeps the full history in one place, so you always know who is where and what to do next.
You get today's priorities at a glance, a calendar of everything booked, deal sheets for the numbers, and reports on how it is all converting.
The difference
It keeps itself up to date.
The admin that normally slips, logging the call, moving the stage, updating the note, happens on its own. Every action the AI takes is recorded, so nothing is hidden and nothing is guessed. You approve every message a customer sees; the AI just does the filing.
Stock too
Your stock, four ways in.
For businesses that carry stock, it lives in the system with photos, prices and prep status. Add it by hand, pull it from a reg plate, scrape it from your own website, or capture any page in one click. Cars show as READY or IN PREP so nothing goes out half-finished.
Questions, answered
Custom CRM FAQs.
Do I have to keep it updated myself?
No. That is the point. The AI advances the pipeline, logs calls and messages, and keeps records current on its own. You approve the customer-facing messages; the admin looks after itself.
Is it built for my type of business?
The pipeline and records are shaped around how your business actually runs. The car-dealer version is the proven, production build; for other businesses we shape the stages and fields to your work.
Can I see everything the AI did?
Yes. Every action is logged against the customer, so you can always see exactly what happened and why.
How much does it cost?
Every build is bespoke, so we price it to the job after a free, no-obligation consultation.
More from the studio
The whole AI system.
AI receptionist
Answers every call, knows your business, books work into your diary.
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A pipeline the AI keeps up to date, with full history and stock.
Read moreAutomation engine
Follow-ups, reminders, reviews and campaigns, drafted for approval.
Read moreEverything we build
One AI operating system for your business, from a South Wales studio.
Back to homeStart here
A CRM that works for you.
Tell us how your business runs and we will show you the pipeline that would keep itself up to date.