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AI Guard · For any business, in any country
Visible to genuine AI.
Guarded from malicious AI.
A monthly service that makes your website readable by AI assistants like ChatGPT, Claude, Perplexity and Google, guards it from malicious AI, adds a Website Agent that knows your whole site, and reports back every month. Turning it on is one DNS change, and we make it for you.
AI Guard is opening to its first businesses now, and we set each one up by hand. Start with the free score: no sign-up, and a score out of 100 in a few seconds, with what AI can and cannot read about your business.AI Guard on your domain
Genuine AI in, fakes out- OAI-SearchBotChatGPT searchVerified, let in
- GooglebotGoogle Search and AI OverviewsVerified, let in
- PerplexityBotPerplexity answersVerified, let in
- GPTBotOpenAI model trainingYour choice
- “Googlebot”Not from Google’s addressesBlocked
- Mass scraperCopying every pageBlocked
- AI agentYour contact form, again and againCaught
Illustrative example, not a real log.
The problem
Built for people.
Read by machines.
People see your website after their browser has run its scripts and drawn the page. Most AI crawlers never do. They read the raw code your server sends, follow your robots.txt, and your website takes every visitor’s word for who it is.
Blank to most AI crawlers
Most AI crawlers read the HTML your server sends and do not run JavaScript. If your words, prices or contact details only appear after scripts run, many sites look close to blank to them.
One line in robots.txt
A rule in robots.txt, often set years ago or added by a plugin, can shut out the crawlers AI assistants use to read you. People still see the site, so nobody notices.
Fake crawlers
Anyone can send a request that says it is GPTBot or Googlebot. Unless something checks where it really comes from, a scraper wearing a famous name gets the same welcome as the real thing.
Agents on your forms
AI agents can now fill in forms for people. That is useful when a real customer sends one. When one fills in your contact form again and again, your inbox pays for it.
How it works
Three steps to guarded.
Score your site, free
Type your address into the free AI readiness score. In a few seconds you see what ChatGPT, Claude and Perplexity can and cannot read about your business, scored out of 100.
One DNS change, done for you
AI Guard runs in a managed layer in front of your website, on your own domain. Turning it on is one change to your domain’s DNS settings, and we make that change for you.
A report every month
Your score again, the genuine AI visits to your site and the fakes that were blocked, every month, in plain English.
What you get
Four parts.
One monthly service.
Everything runs from one managed layer on your own domain. Every day it reads your website again, so what AI is given stays in step with what your website says.
Readable by AI
AI assistants such as ChatGPT, Claude, Perplexity and Google get a version of your site they can read, straight from the raw page.
- Your words as readable text in the raw page, no scripts needed
- Structured data about your business and what it sells
- An llms.txt file: a plain guide to your site for AI
- A sitemap, so AI can find every page
- An AI agent connector, a proper way in for AI agents acting for your customers
Guarded from malicious AI
The same layer decides which AI gets in, and which does not.
- Genuine AI crawlers checked against where they really come from, then let in
- Impersonators and mass scrapers blocked
- Training crawlers allowed or refused, as you choose
- AI agents spamming your forms caught
A Website Agent
An assistant on your website that knows your whole site, from the same daily read, so it says what your website says.
- Answers your visitors’ questions
- Takes callbacks
- Takes bookings
A monthly report
Every month, in plain English, so you can see what AI Guard is doing for you.
- Your AI readiness score again
- The genuine AI visits to your site
- The fakes that were blocked
Who it is for
Any business.
Any country.
If your customers can ask an AI assistant about the kind of thing you do, AI can only include you if it can read you. AI Guard works on your domain, whatever you sell and wherever you are.
Start here
Score your site free.
See your website the way ChatGPT, Claude and Perplexity read it: a score out of 100 in a few seconds, with what AI can and cannot read about your business. Free, no sign-up.
AI Guard is opening to its first businesses now, and we set each one up by hand. Start with your score, then ask to be one of the first.
Questions
Straight answers.
Does it change my website for visitors?
No. Your pages look and work for people as they do now. The changes are underneath: in the code your pages arrive with, and in the files AI looks for, such as llms.txt and your sitemap. The one new thing visitors see is the Website Agent.
Can I switch it off?
Yes. Turning it off is the same DNS change undone, and your website goes back to working exactly as it did before.
Does it work with my web host?
AI Guard sits in front of your website rather than inside it, so it is built to work whatever your site is built on and wherever it is hosted. It needs one change to your domain’s DNS settings, which we make for you. Before anything changes, we check your setup and tell you if anything stands in the way.
Will AI recommend me?
No one can promise that. AI assistants choose their own answers.
What AI Guard does is make sure AI can read you: your words, what you offer and where to find it, kept up to date every day. That way, when someone asks about what you do, AI can include you.